A BOUTIQUE GROCER IN THE HEART OF DOWNTOWN HAMILTON
The General wishes to revive the significance of the ‘local butcher and bakery’ as a focal point of the community, and a direct connection to our most precious food source: local farms.
It is our mission to encourage people to move away from big box grocery stores in favour of small independently-owned grocers like The Barton General, which directly support local farmers.
Quality and sustainability are driving forces behind the product we serve. Customers looking for excellent locally raised meat, sustainably sourced fish and artisanal bread can not only consume better tasting food, but can also contribute to creating a smaller footprint on the earth.
We source our meat from small, local Ontario farms. From Cambridge to Collingwood, Stratford to Lincoln, we source the highest quality product our province has to offer.
We ensure our meat is 100% drug free, grass fed (with a grain finish), pasture raised, and occasionally forested. We also have an in-house dry aging program, all for the purpose of optimizing flavour.
Custom orders available.
Our boutique bakery specializes in artisanal “Old World” bread, meaning we make bread the old school way, sourcing organic grain from local Ontario grain farms and using the natural process of fermentation to make bread. In other words, all of our bread is “sourdough”, otherwise known as a naturally leavened bread. The fermentation of grains not only increases the availability of nutrients, it makes the naturally difficult to digest grain much easier to metabolize. Long fermentation time = healthier bread = healthier gut. Humans have been making bread this way for over 30,000 years, hence why at The General we call it “Old World Bread”.
We focus strongly on the terms flour for flavour, and would like to build on the notion of “Ontario bread terroir” and grain having terroir.
We always have a small, carefully curated selection of fish and seafood. When weather permits we source from local Ontario brook or open lake farms including Kalapore Springs, and Manatoulin Island fresh fish.
When we source Ocean fish it is only from Ocean Wise certified fisheries, or Organic Ocean. Meaning all of the seafood we use is caught sustainably without affecting surrounding aquatic life.
Our pantry shelves are filled with our line of canned and prepared goods, called General Pantry Products, which are made with vegetables sourced from Ontario farms and contain zero additives or preservatives.
Interested in learning how to make your own sourdough and other baked goods? Our bakery offers weekly workshops in the art of sourdough bread making.
Click on the image below for a more detailed breakdown of what to expect in our Intro to Sourdough Workshop.